Always interesting to work for a new client as well as how they come to know you in the first place (another story :). Sherwin-Williams is the largest coatings manufacturer in the US and one of the top 3 in the world. It has a turn over of over $11bn, is a fortune 500 company and employs over 44,000 people.
The location for this case study was a new building complex that incorporated Birmingham’s central train station and a shopping centre called Grand Central. I was asked by Sherwin-Williams to capture images of the building for which they supplied the coatings.
The first stage was to keep an eye on the weather for a forecast that was favorable…anything but grey dark clouds but blue sky was preferable. As the image above shows the main entrance to the Grand Central this was the for me the main side to which the light would have to light. This was between 6am to around midday. The final decision to get to Birmingham was made on the evening before I shot these images. The forecast was cloud and sun but in the end it was a full blue sky until about 10am…. happy days.
The alarm was set for 03:30am in order to get up and travel to the center of Birmingham. The image above was taken about 6:25am with the sun still really low and blocked by the Bullring behind me.
The real main image would be inside the atrium which was some design… So after signing in with the relevant authorities and management it was a case of wandering around and capturing the quite organic architectural shapes.
Although the main area to shoot was the steal frame of the ‘skylights’ the wider shots were more interesting, capturing the general public and space.
So pleased the weather held off in order to get some blue sky behind the structure instead of a flat white cloud…
After the initial early morning shots I concentrated on the interior as I was waiting for the sun to come up further to capture a few more exterior shots.
After framing the image above I didn’t have to wait long for a train to come and occupy one of the middle tracks to fill the frame a little more.
Another return back inside the building, this time on the first floor to get another set of images from different angles.
There were a lot more images in the final gallery but you can get the picture from these few examples 🙂
Another 30mins or so after this image above then the clouds came rolling in. On the way back home I drove through heavy rain and snow, still at least the sun stayed out better than first forecast.
Although I don’t post much on this site and more and more of my time is spent on my other passion www.jjpautophoto.co.uk, I still enjoy a little variety within my client base and Sherwin-Williams certainly adds something extra.
Until next time